Blog
What we're building, and what we've learned doing it.
Studio news, product updates, and longer pieces on automation, workflow, and making media that earns its budget.
We run the studio on software we wrote
Leads, projects, estimates, invoices, the production calendar and the public site all live in one system we built for ourselves. Here's why that's the standard we hold client work to.
·1 min read
Read
EssaysMost of your data problems are not AI problems
Before we put a vector database in front of anything, we ask one question with a default answer of no. It has saved more projects than any model choice we've made.
·2 min read
UpdatesWe built a tender radar because we kept finding out late
Public tenders in Honduras are published across a dozen sites on no particular schedule. We stopped checking them by hand and wrote something that checks for us — then found out the interesting part wasn't the scanning.
·2 min read
EssaysTraditional media production is dying. Make more content anyway.
Twenty years in production, and the model I grew up in is going away. That doesn't mean brands need less — it means they need more, and it has to be believable. Here's where AI actually belongs in that, and where it doesn't.
·3 min read
Have a project that needs this kind of thinking?
Tell us what you're trying to move, and we'll tell you what it takes.
Start a project