About

Tegucigalpa, Honduras

We solve real problems with systems that work.

No slide decks, no pilots that never ship. We find where the work actually breaks, build the system that fixes it, and put it into production — because a business needs the system and the story that sells what it does.

What changes

  • Do morewith the same team

  • Spend lessrunning the business

  • Get hours backevery week

The VRTKL studio: a microphone and softbox in the foreground, someone working at a desk of monitors behind.
Where the work happens

What we believe

We builtthe studiowe wantedto hire.

Most of the businesses we meet aren't short on effort. They're short on systems. The work still gets done — by someone staying late, re-typing the same information into a third tool, remembering the thing nobody wrote down.

That's the real cost of running on borrowed software: not the licence you didn't buy, but the ceiling it quietly puts on what your team can take on. AI moved that ceiling. A four-person company can now run on the kind of system that used to take a department to build and maintain.

We came to this from production, not from consulting. We spent years making the thing — the film, the campaign, the launch — so we know exactly what it costs when the tools get in the way.

Playing a synthesiser beside the studio's mixing desk.
Hands playing a MIDI keyboard on the studio desk.
Still in a studio most weeks

Why people call us

Three patterns we run into constantly. If one sounds familiar, we should talk.

Work a system should be doing
Copying data between tools, chasing status, rebuilding the same report every week. It isn't a people problem — it's work nobody has automated yet.
Tools that don't talk
A spreadsheet, a WhatsApp thread and an inbox, reconciled by hand every week. That reconciliation is the job we automate away.
Renting someone else's platform
Marketplaces and per-seat SaaS keep the customer relationship and take a cut. Owning the system means owning the margin and the data.

The founders

A small studio on purpose — you work directly with the people who build it.

Juan Pablo Lagos

Co-founder

Juan Pablo Lagos

Translates a business problem into the system that solves it: the strategy first, then the architecture, then the thing actually running in production. He designed and built every platform in this portfolio. Years in music and film mean the brand and the system get shaped together, instead of one being bolted onto the other.

LinkedIn
Martha Bonilla

Co-founder

Martha Bonilla

Runs the client side of every engagement: the relationship, the brief, and the plan that keeps work moving. Fifteen years across film, television, advertising and music sharpened the instinct for what an audience actually responds to — so the strategy and the content come from the same place. She built the Zona Premier streaming brand end to end, from its name and identity to the launch campaign she voiced.

LinkedIn

Let's make something that lasts.